Brand StrategIST + VISUAL STORYTELLER

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TOP 5 PROFESSIONAL THINGS TO KNOW ABOUT ME:

  • Creative professional with extensive Advertising, Marketing, CPG and Environmental Graphics background
  • Experience with start-ups and Fortune 500 companies
  • Led several companies through completely immersive rebrands
  • Develop strategies focused on marketing goals and KPIs and/or brand guidelines and content development (or both) 
  • Emphasizes industry-specific honing and research

TOP 5 PERSONAL THINGS TO KNOW ABOUT ME:

  • Life-long artist
  • Always pursuing personal growth
  • Self-proclaimed foodie and coffee snob
  • "World's Best" husband and dad
  • #longhairdoescare

KNOWLEDGE & SKILLS:   

  • Brand Strategy & Development
  • Graphic Design/Typography
  • Luxury/Lifestyle Branding & Marketing
  • Event & Tradeshow Design
  • Environmental Graphics
  • UI/UX
  • Front-end web design
  • Social Media/SEO strategy
  • Advertising Copywriting
  • Hispanic/Emerging Markets
  • Experience Marketing
  • Influencer/Tastemaker Marketing

INTEREST: 


Capabilities include, but are not limited to advertising; brand development; creative direction; environmental graphics; illustration; motion content and graphics; photography and video production; apparel design; and product design.


I came across an article by Ryan Holmes and it struck the perfect chord for how I like to approach my work - I thought I'd post it here to share ...

TOP 5 SIGNS YOU'RE A UNICORN EMPLOYEE   

  • Not limited by job title
  • Thinks about the big and small stuff
  • True grit
  • Respectful by nature
  • Gets sh#t done!

Read full article here.


CURRICULUM VITAE

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Raymundo Romero
Brand Strategy + Creative Direction
 

Creative professional with extensive experience driving creative ideation, development and implementation in the Advertising, Marketing, CPG and High Tech/Renewables industries. 

Emphasis on creative management and strategic brand leadership with a proven track record of high quality design, content creation and driving successful ROI.

Demonstrated experience with integrated marketing campaigns that include print, digital advertising, retail signage, packaging, video. 

Proven ability to lead / mentor a team of designers and creative resources.

Independent thinker with great collaborative skills emphasizing a keen focus on jumping in, inspiring and motivating.


EXPERIENCE
[+] July 2014-June 2018
Sr. Design and Marketing Specialist
Tesla, Inc.
tesla.com
Accelerating the world's transition to sustainable energy.
San Rafael, CA
*Previously with SolarCity (Art Director/Sr. Marketing Manager) and Zep Solar (Creative Director/Marketing Manager).

[+] 2012-2014
Creative Director | Advertising and Marketing Mgr
BSG (Brewers Supply Group)
bsgcraft.com
Industry leaders in CraftBrewing, HandCraft, Wine and Distilling ingredient supply and distribution
Napa, CA/Shakopee, MN
Responsible for everything from concept to final delivery pertaining to branding; creative strategy development; trend forecasting; tradeshow and events; marketing strategies; web/social media/graphic design content development.

[+] 2008-2012
Freelance Designer | Brand Strategist | Youth-Marketing Consultant
The Flavor Creative
Creative Strategy Marketing and Design
Designing and consulting for national clients. Developing marketing and design strategies geared towards millenials using new media, digital, social and experiential marketing tactics and strategies.
Client list: State of New Hampshire, State of New Jersey, Mountain View-Whisman School District, Dallas-Fort Worth School Districts

+] 2005-2008
Creative Director
Heinrich Hispanidad
heinrich.com
Denver, CO
Responsible for overseeing all creative produced and published at Hispanidad (a Hispanic full-service marketing and design agency) from concept to final product. Strong background in marketing research, bilingual campaign implementation and branding. Strategizing and implementing campaigns leveraging lifestyle-branding solutions primarily using social media, experiential marketing, viral and/or viral marketing campaigns.
Client list: FirstBank, Colorado Department of Transportation, The Riviera Casino, Wells Fargo, Denver Art Museum

[+] 1999-2005
Sr. Art Director
Burns Marketing Communications
burnsmarketing.com
Fort Collins, CO
Responsible for development, implementation and execution of full-service B2B creative strategies for various high-tech clients that included email, direct mail and web-driven solutions.
Client list: HP, OpenView Forum International, Colorado State University, Team Fort Collins, First National Bank of Omaha

[+] 1995-1999
Art Director/MarCom Project Manager
Xerox Corporation - US Marketing Headquarters
xerox.com
Rochester, NY
Responsible for managing a four-person marketing team, executing the development of marketing collateral for national campaigns, re-seller branded materials and tradeshow/ exhibit graphics for the U.S. Marketing Division. Worked closely with consultants, vendors, print buyers, freelance designers/illustrators and other marketing teams to oversee and execute all programs from start to finish.


EDUCATION
BFA: Graphic Design
BA: Communications
University of Texas at El Paso

TECHNICAL KNOWLEDGE
High proficiency with design software includes:
Adobe Creative Suite
Front-end website development
Video editing
Analog and digital photography
MS Office

PERSONAL INTERESTS
Photography
Publishing
Painting
Music