Brand Strategy + Creative Direction
Creative professional with extensive experience driving creative ideation, development and implementation in the Advertising, Marketing, CPG and High Tech/Renewables industries.
Emphasis on creative management and strategic brand leadership with a proven track record of high quality design, content creation and driving successful ROI.
Demonstrated experience with integrated marketing campaigns that include print, digital advertising, retail signage, packaging, video.
Proven ability to lead / mentor a team of designers and creative resources.
Independent thinker with great collaborative skills emphasizing a keen focus on jumping in, inspiring and motivating.
[+] July 2014-Present
Sr. Design and Marketing Specialist
Accelerating the world's transition to sustainable energy.
San Rafael, CA
*Previously employed with SolarCity/solarcity.com (Sr. Marketing Manager) and Zep Solar/zepsolar.com (Creative Director/Mktg Mgr) prior to the acquisition.
Creative, Advertising and Marketing Director
Industry leaders in CraftBrewing, HandCraft, Wine and Distilling ingredient supply and distribution
Napa, CA/Shakopee, MN
Responsible for everything from concept to final delivery pertaining to branding, creative strategy development, trend forecasting, collateral development, marketing strategies, web and social media and graphic design development.
Freelance Designer, Brand Strategist and Marketing Consultant
The Flavor Creative
Creative Strategy Marketing and Design
Designing and consulting for national clients. Developing marketing and design strategies geared towards millenials using new media, digital, social and experiential marketing tactics and strategies.
Client list: State of New Hampshire, State of New Jersey, Mountain View-Whisman School District, Dallas-Fort Worth School Districts
Responsible for overseeing all creative produced and published at Hispanidad (a Hispanic full-service marketing and design agency) from concept to final product. Strong background in marketing research, bilingual campaign implementation and branding. Strategizing and implementing campaigns leveraging lifestyle-branding solutions primarily using social media, experiential marketing, viral and/or guerrilla marketing campaigns.
Client list: FirstBank, Colorado Department of Transportation, The Riviera Casino, Wells Fargo, Denver Art Museum
Sr. Art Director
Burns Marketing Communications
Fort Collins, CO
Responsible for development, implementation and execution of full-service B2B creative strategies for various high-tech clients that included email, direct mail and web-driven solutions.
Client list: HP, OpenView Forum International, Colorado State University, Team Fort Collins, First National Bank of Omaha
Art Director/MarCom Project Manager
Xerox Corporation - US Marketing Headquarters
Responsible for managing a four-person marketing team, executing the development of marketing collateral for national campaigns, re-seller branded materials and tradeshow/ exhibit graphics for the U.S. Marketing Division. Worked closely with consultants, vendors, print buyers, freelance designers/illustrators and other marketing teams to oversee and execute all programs from start to finish.
BFA: Graphic Design
University of Texas at El Paso
High proficiency with design software includes:
Adobe Creative Suite
Front-end website development
Analog and digital photography